How to apply for Amazon’s new Creators Foundry in UAE and grow your online business
Selected participants will receive six months of dedicated business support
DUBAI – UAE-based content creators can now apply to join the region’s first Amazon Creators Foundry, an initiative designed to help them turn their audiences and existing retail businesses into scalable brands.
Creators HQ and Amazon Ads have opened applications for the programme, which aims to support selected participants in launching and expanding their products through Amazon.ae. Applications opened on August 26 and will remain open until September 9, 2026.
First unveiled during the fourth edition of the 1 Billion Followers Summit in January 2026, the initiative is part of the strategic collaboration between Creators HQ, the UAE and Middle East’s first dedicated creators’ hub, and Amazon Ads. The programme is designed to help creators build sustainable online businesses while giving them opportunities to expand into international markets through Amazon’s global selling network.
Who can apply
To qualify, applicants must be based in the UAE and already have a retail presence, such as selling products through social media or other channels. Applicants must also hold, or be willing to obtain, a valid Dubai e-commerce trade licence and have a minimum audience reach of 100,000 followers.
Applications are being accepted through the Amazon Creators Foundry landing page, with 20 creators to be selected following an evaluation against the programme’s eligibility criteria. Applicants can review the full terms and conditions on the initiative’s website before submitting their applications.
What selected creators get
Selected creators will enter a six-month consultancy programme covering the process of establishing and scaling their online businesses. Support will include securing a business licence through the Dubai Department of Economy and Tourism, opening an Amazon.ae seller account, listing products, setting up Fulfillment by Amazon and launching the first advertising campaign.
Participants will receive fast-tracked onboarding with priority handling from the start, alongside a dedicated account manager serving as their single point of contact throughout the programme. They will also receive custom storefront designs, premium SEO listings and recommended FBA setup.
Global selling
Eligible participants will gain access to Amazon’s international selling programme, allowing them to list and sell products across Amazon stores worldwide. This includes markets across North America, Europe, the Middle East and North Africa, and the Asia-Pacific region, providing access to hundreds of millions of customers.
The support package also includes Amazon Ads credits and tools, dedicated account management, premium storefront and product listings optimised for discoverability, as well as roundtables with senior Amazon leadership. Quarterly workshops will cover online retail fundamentals, digital marketing, brand building and strategies for high-traffic shopping events.
For advertising, each eligible creator can receive up to $100,000 in Amazon DSP media budget and a $2,000 Amazon Sponsored Ads incentive match to kick-start campaigns. Amazon Ads upskilling workshops and semi-annual mentorship sessions led by senior Amazon leadership will also form part of the programme.